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6 Ways to Stay Quick and Genuine with Your Thanks
Thanking donors seems like something so basic that we shouldn’t even have to talk about it. But more mistakes, with more devastating results for donor loyalty, are made in the thanking of donors than anyplace else. So, let’s go over six rules for saying “thank you” that are absolutely essential.
- Thank a donor immediately. Send out a thank-you note for a gift no later than the day after the gift is received. Nothing is more important than a prompt thank-you.
- Be humble. Don’t act as if or communicate the thought that you were expecting the gift as something that was the donor’s responsibility to do.
- Praise the donor’s generosity. Do not stint. Let the donor know how important the gift is.
- Praise your donor’s leadership. Anyone who gives is a leader and should be treated as such, and call attention to the fact that their gift will influence others to give.
- Thank donors for past support. When you receive today’s gift remind the donor how appreciative you are of past support, but do not talk about future support. Do not say thanks out of one side of your mouth and hint at future requests out of the other.
- And finally, never let a hint of disappointment show. Never, ever show a lack of gratitude for a gift, whatever its size.
There are two things that must be remembered about saying thanks. Donors expect it, and they deserve it.
To learn how FundRaiser can help you send out thank you letters quickly
About the author
Tony is the founder of Raise-Funds.com. For 20 years Tony was director of development for The Cleveland Orchestra. As such he was responsible for Cleveland’s largest annual institutional fund-raising campaign. Since 1993, Tony has been a fund-raising consultants. Tony’s experiences have won him a wide audience. He is the author of the widely used and praised book It’s a Great Day to Fund Raise, a step-by-step guide to help volunteers and professionals be as successful as possible as they carry out their fund-raising responsibilities.
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