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Do's and Don'ts of Texting Donors


Dear Kim,

I am wondering about texting our current and lapsed donors to ask for money? We have a donor base that tends to be young and we have lot of phone numbers (sometimes we have a cell number and not a snail mail address). I think this would work well because it is much more efficient than writing and calling and a lot of people don’t use their phone for calling anymore. My ED wants me to check with someone else. What do you think?

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