Figge Art Museum is on the move, and so are their donors-- moving up the giving ladder! Raelene Pullen, Development Director at Figge Art Museum, is very deliberate about the steps she takes to communicate with donors and encourage them to become more involved in the museum. Her fundraising software, FundRaiser Professional is crucial to the process.
“One of the most important things I’ve learned through this work and using FundRaiser is the need for data organization and entry. We use the coding in FundRaiser in a way that allows us to communicate with donors in a dynamic way. We have clarified what kind of information we need to record and maintain so when we need it, we have the information we need. Our intention has been to use highly specific information to target and move donors up the giving ladder,” says Raelene.
