FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Creating Value with Non-Ask Events

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Most of the time organizations offer donors reciprocated value. They send thank you notes in response to donations, preprinted labels in the hopes of receiving a donation, tickets when purchased, or other tangible things received either in response to or in anticipation of a donation. This isn’t bad, but it’s very reactive. It assumes the organization has a quid pro quo relationship with its donors.

To start thinking proactively, it’s important to work on non-reciprocated value. This is something that you can offer to your donors for free without asking for a donation or any other consideration. When it holds real value for them, it becomes memorable.

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How Often Should You Communicate with Donors?

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When your organization receives a gift, you send a thank you letter. Perhaps the donor has requested to be subscribed to your newsletter, which is sent maybe once a quarter. Other than that, do you reach out to your donors? Are you afraid you’re talking to them too much?

It’s a fine balance between too much outreach and not enough. On one hand, you don’t want your donors to forget about you, and it happens in even those with the best of intentions. People’s lives are busy. In the hustle and bustle of juggling jobs and family along with everything else, something as simple as sending a check slips through the cracks.

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New Organization? Creating Your First Thank You Letter

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When you’re new to using donor management software, one of the things you will do is create your first thank you letter. Even if you’ve been using the software for a while, you’ll probably create new letters, so a lot of what we’ll cover will apply to long-time users of the software as well. One of the biggest tasks of writing a thank you letter is deciding what to say. You want to strike a balance between conveying your organization’s mission and thanking the donor, while being personable, yet professional.

Within our software we provide a template to get you started. While we call this our “Generic Thank You Letter”, there certainly will be nothing generic about it once you’ve followed our lead. We provide the template, including automatically adding in merge fields for the gifts and the donor’s address. And more importantly, we provide pointers to give you an idea of what to write.

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FundRaiser Hosted new nonprofit online donations new version annual maintenance plan adding personal notes to letters Company culture follow up how-to videos word processor publicity materials ROI building donor relationships Importing Data major gift prospects anonymous donors operational costs user interface donor targeting small donations alumni data conversion Snow Birds correspondence appeal letters donor recognition recurring gifts texting donors flash sales office solicitors New Year major donors phoning donors board members grants support Reminders lapsed donor accounting software personalizing letters segmenting donors announcements legacy giving disaster relief data analysis tribute gifts on site training gift notes field donor slip the Ask donor preferences membersip benefits Personalizing ticket sales GoFundMe project giving levels happiness correspondance PayPal tax summary letters merge fields development director donor source Facebook campaign End of Year Letters In-Kind gifts membership programs thank you letters upgrade role of nonprofits Groupings raffle upgrading donors arts moves management transparency change of address updating gift acceptance policy look and feel Thanksgiving donor attrition letter pledges motivation custom page email donor profile data entry membership benefits security holiday product news volunteering password protection event management welcome packet SYBUNTS repeat donors nonprofit fundraising Volunteer module charity golf tournaments holiday giving fundraising letters Tickles endowment campaign updates corporate sponsors Resiliency donor retention rate importing csv gift entry training overview donation history memorial giving campaign management Task List online donations giving history volunteers advanced tab vacation reports in honor of donations letter templates donor loyalty banquet case study FundRaiser Basic add ons communications new leadership Crowdfunding Campaign customer portal fundraising spare fields donor relations holiday letters operating systems donor attrition rate tech tip animal rescue passwords brick campaign donor prospects capital campaign donor contact information donor annual campaign spreadsheets ticketsales GivingTuesday grassroots campaign mode code Congratulations large donations community arts nonprofits customer service Codes prospects features Donor Portal general donor advised funds merge notes mission driven social media training tip targeted mailings Reporting to IRS Excel donor engagement user spotlights National Change of Address mailing pictures FundRaiser Spark Constant Contact relationship tracking #GivingTuesday appeal new features donor retention increasing giving amounts community broadcasting auction community supported gardens foundations government grants budget how to handle auction gifts LYBUNTS technical support Cloud planning direct mail NCOA processing Alternative Addresses campaign monthly giving entering auction gifts salutation premiums new donors Thank You motivation code backing up data understanding giving trends Facebook Network for Good planned giving

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