Recently, I was asked again what a non-profit organization should do about announcing that a fund-raising campaign is racing toward its goal at a record-setting pace. It’s a question asked more often than one might think.
If you’ve got a positive story to tell, especially one of community support, you tell it, right? The reality is that I have known many campaign leaders who have wanted to downplay their success during the campaign. Some have even wanted to under announce results. Why?
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