I live in Arizona (not Missouri, where our home office is located) and sparks are not normally welcome at this time of year, due to dry conditions and fire hazards that, each year, cost millions of dollars in loss of habitat and homes. So when our CEO, Autumn Shirley, told me about a new product we’re releasing, called “Spark”, with a tag-line of “Start something big”, my first thoughts were of some rather large wildfires that we’ve had here in the West.Well, I came to grips with my regionalized knee-jerk reactions, and took a look at this new arrival, and now I see what all the hoopla is about.
Many FundRaiser users are with organizations that have modest database needs, and a tight budget. That is, after all, why we released FundRaiser Basic (www.fundraiserbasic.com), originally: to have an “entry-level” offering that would help small nonprofits grow to a level that allows them to step up to FundRaiser Select or Professional (www.fundraisersoftware.com) when Basic’s abilities are no longer enough. And it’s that same thinking that prompted us to a modular approach, allowing customers to start with Select, for instance, and add modules for functionality as needed (like Pledge, Membership, and Volunteer management modules).
Over the years, one of the problems we found with that approach was that the cost of even Select was too much more than that of Basic. It was just too big a step for growing organizations to make all at once. And, for some, even Select has more functionality than necessary, like too many codes, too many data fields, too many options, etc.
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