Intuitive & Affordable

FundRaiser Software offers 3 powerful programs designed to fit any budget and any installation requirements

FundRaiser experience gained over 30 Years

With more than 30 years of experience in the nonprofit community and a customer retention rate of higher than 90%, our suite of donor management software is the right choice for affordable, intuitive donor management software that will fit your needs now and for years to come.

"I am happy to recommend your software. In the interests of appearing non-partisan, I keep trying to find a software program that is as good as yours, but I can't. I have NEVER heard a complaint about your technical support. I cannot say that about ANY other software company.!" Kim Klein (fundraising consultant, author) Berkeley, CA
Why FundRaiser Software? Features
Multiple Installation Options

Whether you need online access to your data, or wish to have your database installed on your local network, FundRaiser has an installation option built for you.
Discover The FundRaiser Difference.

Integrated Growth Path

FundRaiser is designed with your success and growth in mind; start with the perfect solution for your needs right now, and know that the software is ready to grow when you are.
Discover The FundRaiser Difference.

Extensive Standard Features

FundRaiser contains an impressive array of standard features: unlimited donors, customizable interface, and built-in letter templates, to name a few.
Discover The FundRaiser Difference.

Unrivaled Customer Service

As a small company, we know that the key to customer retention is excellent customer service and we dedicate every minute of our working day to providing outstanding support.
Discover The FundRaiser Difference.

Capital Campaign Phases

facilitated by Kim Klein
abridged from FundClass #29

By the time a capital campaign is announced to the general public, a third to a half or even more of the actual campaign has actually been completed. What's been going on before then? Here are the phases of a typical capital campaign:

  • Planning and preparation phase can take any amount of time, usually a year or two.
  • Pre-campaign phase begins once you have decided to proceed with the campaign, or to test the feasibility of a campaign. This part of the campaign is all about identifying the lead prospects for your campaign. This phase usually doesn't take more than a few months.
  • The quiet phase is when you raise your top gifts before announcing the campaign to the public. Most groups are able to move through this phase in six to nine months, but it can take a year or more.
  • Launch and the Public phase is when intensive solicitation begins. It may last up to two years.
  • Wrap-up phase is when you make sure all systems are in place to collect pledges, final reports are written, and the campaign is ended. The wrap-up should be able to be completed in two or three months, although pledge collection may take years.

Planning and Preparation Phase

This phase can take any amount of time, but usually it takes a year or two. Don't shortchange this phase or you will pay later. For more on this phase, see last month's lead article, Capital Campaigns for Small Groups .

Pre-campaign and Prospect Identification

During this phase you identify prospects, set firm goals, set the time line, and decide when and how to launch the campaign. This phase usually doesn't take more than a few months. To see how if you have the number of donors you need to succeed at your campaign, construct a gift range chart.

A gift range chart is based on the observation that when you analyze any fundraising campaign you will discover that a few people give you your largest gifts, more people give you medium sized gifts and a lot of people give small gifts. Most of the money will be from a handful of donors and most of the gifts will equal the least amount of money. We have observed this since people wrote their pledges on papyrus scrolls (before my time) and now we can plan around it.

Once you have a chart, you are ready to begin identifying prospects. In fact, you have only one job during this pre-campaign phase to start with--identify LEAD prospects. If you cannot identify at least the majority of people who can give you the biggest gifts, you will have a hard time meeting your goal.

Deciding who will be asked to be the lead donors is an important process and not to be undertaken lightly. Deciding who is a capital campaign prospect is like deciding who is a major donor prospect, with a couple of additional variables. First, someone in the group or close to the group must know and be respected by the prospect. Among other things, the person who knows the prospect will know whether the prospect believes in the cause and will have some idea about the prospect's ability. To make this process memorable, we call these identifiers ABC:

  • Ability
  • Belief
  • Contact


As part of researching the prospect, you want to have as much useful information about them in relation to your campaign as you can. Toward that end, review any public records about the person.

  • Newsletters or annual reports from groups similar to yours may list the prospect's name as a donor.
  • Newspaper articles may mention the prospect's donation to another group and your own records of gifts by this prospect to your group.
  • Other people who know this prospect may be able to tell you whether they are likely to support your cause.


You are looking for information a person would tell you in the course of a non-confidential conversation. While it may not be public information--the person does not want to read about it in the newspaper--it is not secret. If someone tells you, "Fred Smith has a large inheritance but doesn't want anyone to know and would be really mad if he found out I told you," that information is almost worthless. On the other hand, if this person says, "Fred Smith prefers to remain anonymous, but has an advisor named Juan Gonzalez, and I will introduce you to Juan," then write down that Juan Gonzalez works for an anonymous donor. If you don't know the identity of a donor, don't spend time trying to find it out. We have no need to know who it is.

In addition to this information, which you would need in order to approach someone for a large gift for any type of campaign, in doing capital campaigns, we usually want to know the following:

  • Has this prospect ever made a capital gift before?
  • If yes, to what kind of campaign, in what amount, and does anyone know how the prospect felt about that campaign?
  • Does this person have assets that he or she can use for your campaign?
  • Will this person be attracted to naming opportunities? Is there someone in their life they might want to honor or memorialize?
  • Does the prospect believe in your building campaign or do you have evidence that she or he probably would believe in it if they knew about it?


Make sure you verify information by checking with more than one person. If it sounds too good to be true (i.e. "she inherited a billion dollars in cash and can't wait to give it away"), it probably is. At the same time, this is not a Neilson survey, the beginning of a biography or a police investigation. We are not testing whether the person should run for governor but whether he or she would be asked for a certain amount of money at a certain time.

The Quiet Phase

This is, in a sense, when the campaign itself begins. In this phase you will form any committees you need, solicit the top 8-10 lead gifts, and make any final adjustments to your case. Most groups are able to move through this phase in six to nine months, but it can take a year or more. The point of this phase is to raise 50-60% of the goal before announcing the campaign to the public. Once the campaign is announced, it already has a lot of momentum and there is a great deal of certainty that it will succeed. In a way, the quiet phase is your last chance to get out of the campaign without any egg on your face.

Launch and the Public Phase

Once you launch your campaign publicly, you enter this middle phase. This is when intensive solicitation begins. Most groups have a big party to "launch" their campaign and then take their case to the public at large, This phase may last up to two years, but don't spend more than that in it, or your annual fundraising will suffer.


The middle phase is the MOST difficult part of the campaign. First of all, your biggest donors generally don't want to give right now. They either want to be first, or help put you over the top at the end of the campaign. You can imagine saying, "We'd like you to set the pace" and you can imagine saying, "Your gift would mean a successful end to the campaign," or "Your gift will put us over the top," but it is the rare person who is excited by, "Your gift will bring up the middle." So, now the excitement is created by having a lot of people asking a lot of people. In one campaign I worked on, ten volunteers asked 90 people in a weekend! We told people that we were in an "asking marathon" and that the campaign was moving forward in a great way.

As the coordinator of the campaign, your job is to keep your volunteers supplied with names and stay on top of them to keep asking. Have weekly check-ins. Give everyone on the team a chance to say how many people they have ASKED since the last check-in. Don't focus on how much money was raised, or you will give the same applause to the person who asked one prospect who said yes, as the person who asked five prospects, three of whom are thinking about it and one who said no, and one who said yes. At this point, volume is crucial.

As the coordinator, you must set a good example too. You will have prospects to ask or people to accompany on asks. The more you do it, the easier it gets. Every day you should have a certain number of people you are going to call. One colleague of mine calls everyone first thing in the morning so she can get it over with.

Anything you can do to give the sense of forward motion will help during this time. That's why people use those thermometers. Post information on your website, have graphic displays in your office, send your board members e-mail with up to the minute information.

Wrap Up Phase

This is the time to make sure all systems are in place to collect pledges, final reports are written, and the campaign is ended. The wrap-up should be able to be completed in two or three months, although pledge collection may take years.

Thinking Big

People want to help and they want to give big gifts. Keep that in mind as you are soliciting.

Kim Klein is the foremost fundraising trainer and consultant working with grassroots nonprofits today. Her deep insight into fundraising, combined with a warm, no-nonsense style have made her an international favorite

FundRaiser SoftwareFundRaiser Software offers non-profit organizations intuitive donor management software that is easy to learn and easy to use. Three programs, ranging from simple to sophisticated, let you choose the features you need now, while guaranteeing a built-in growth path for the future. Software flexibility, budget options, and superb technical support make FundRaiser Software uniquely adaptable to the needs of non-profit organizations - whatever their mission.

  • FundRaiser Spark
  • Available Online or Installed
  • Includes:
  • Unlimited Donors
  • Unlimited Codes
  • Unlimited Email
  • Custom Letters
  • Memberships
  • More Details
  • Try Free
  • FundRaiser Select
  • Available Online or Installed
  • Plus:
  • Online Donations
  • Recurring Gifts
  • Households
  • Solicitor Tracking
  • Add-On Modules
  • More Details
  • Try Free
  • FundRaiser Professional
  • Available Online or Installed
  • Includes:
  • Rapid Gift Entry
  • Relationships
  • Event Management
  • Secure Fields
  • Unlimited Spares
  • More Details
  • Try Free

The FundRaiser Difference

  • Our Mission is You
  • Our Track Record
  • Support & Service
  • Budget-Friendly
A Better World through You
You believe in your mission, and you work very hard to see that mission come to fruition. We believe that it is our job to work just as hard to help you achieve it. Every day, we make it our mission to be right beside you helping you become more effective through better donor management practices. Our company is built on the belief that nonprofits are working for a better world, and we are working to achieve a better world through you. When you become a FundRaiser Customer, you become part of the FundRaiser Family. Meet the FundRaiser Family
Right Beside You
Simply stated, we've been doing this for a long time (since 1983!), and we'll be here for a long time to come. Our small company provides donor management software that is used by more than 5,000 nonprofits worldwide, and that means that we have a very strong commitment to staying in the game. We believe that we are helping the world through you, and we look forward to doing so for many more decades. FundRaiser History
Real Customer Service

Part of our mission is to provide excellence in service, and we are passionate about our mission. We believe that we must all work for a better world, and our part in it is to support you and your mission. We do that by pledging to be right beside you every step of the way with the best customer service you have ever experienced. Our customers use words like "refreshing", "informative", "patient", "unparalleled" and "tremendous" when they talk about the support they receive from us - but we think that providing the best service we can is our responsibility, so we just call it real customer service. Don't take our word for it, though: take a look at what our customers say about our support & service by checking out our Testimonials.

Affordable for all Nonprofits

Organizations of all types and sizes use FundRaiser, but our target customers are small, mid-sized, and growing organizations, so we work very hard to keep our software both powerful and affordable. All three of our programs can be purchased or leased, and we offer the most flexible interest-free payment plans in the industry. With our low prices and built-in growth path, FundRaiser Software is the ideal choice for organizations that are looking for an affordable option that will grow with them. View Pricing

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password


FundRaiser Spark

FundRaiser Select

FundRaiser Professional


Number of Donors
Unlimited Gifts Per Donor
Custom Letters
Targeted Mailings
Built-in Reports
Integrated Word Processor
Canadian User Features
Import & Export Capabilities
Donor Segmentation
Email Correspondence
Membership Management

optional module
Donation Segmentation

(three codes per gift)
Duplicate Checking
Contact Management
Recurring Donations

User-Defined Spare Fields



Event Tracking

Multi-User Capability
Not Available
Custom Page
Not Available

Reminder System (Tickles)
Not Available

Not Available
In-Kind Donations
Not Available

Bulk Mail Features
Not Available
Solicitor Tracking
Not Available
Pledge Tracking
Not Available

optional module
Volunteer Management
Not Available

optional module
Tributes Management
Not Available

optional module
QuickBooks Integration
Not Available

(optional, third-party integration)

(third-party integration)
Wintix Integration
Not Available

(third-party integration)

(third-party integration)
Premiums Management
Not Available

optional module
Phonathon Management
Not Available

optional module
Complete Campaign Management
Not Available
Not Available
Soft Credits
Not Available
Not Available
Split Donations
Not Available
Not Available
Relationship Tracking
Not Available
Not Available
Rapid Gift Entry
Not Available
Not Available
Online Donations

optional for Spark Online

optional module

optional module
Get Started


FundRaiser Spark

FundRaiser Spark

FundRaiser Professional

Single-User Version
$649 installed
$69/mo online
$1400+ installed
$179/mo online
$3800+ installed
$349/mo online
optional modules
Multiple Users
$250 each installed
+$25/mo online
+$400 each installed
Get Started